Instagram, today, is one of the most widely used social media platforms today. It also has the most amount of money spent by sponsors on a social media platform. In addition, Instagram has proved to have one of the highest user interactions with the brand. This meant that people tend to shop online more through Instagram than on any other platform available today.
From this, we can evaluate the importance of Instagram in content marketing, selling, networking, and as an audience-building tool. For this, growing your audience and Instagram account promotion is extremely important for businesses and entrepreneurs. They need to understand the legitimate and right ways of learning methods on how to get genuine Instagram followers. There are several ways to do this; some of them are as follows:
Cross-Promote your Dedicated Hashtag
Promoting your own hashtag might indicate your company’s name, the work you do, or even a catchphrase that could be referred to your business or profession. This has many potentials to gain a following of people and create your own community of people who are using your own hashtag. For instance, the ultimate fighting championship (UFC) is a mixed martial arts competition. Whenever their new event is about to happen, the company and its fighters start to use the event’s information on their Instagram post. Recently, UFC had its event called ‘UFC 251’. All of their staff members and the fighters started to use this as a hashtag to spread awareness of the event, which ultimately led to higher pay per view and growth in the account following
Participate in Trending Conversations
People can give an opinion regarding anything on the internet, so why not use it to grow on Instagram. Using the trending topic to either create a video or upload a picture with the relevant hashtags would definitely help send your opinion to those who have a direct interest in the particular topic. This will help people in locating your account easily. Once they do they might come and visit your account which might make it likely for them to follow your account. This is also a way to get legitimate people to support you.
Develop your Own Instagram style
Having a unique display of content on the entire wall helps build a distinct user experience, which helps gain their attention quickly and remain in their mind for longer. Using vibrant colors, profoundly beautiful scenery, and professional display of emotion, for example, humor Et cetera, helps make your entire wall distinct from your competitors or fellow influencer, which helps gain a more dedicated and loyal follower base.
To conclude, we must understand that to attain a good following on Instagram. We must accept the fact that these are some tried and tested method companies and influencers have used throughout the years and indeed have gained a significant number of original following. Hence, as an aspiring influencer, you must cater to these factors in order to ensure that you get a loyal and genuine following.